Vision and Mission

We are guided by our passion to excel, initiate, innovate and deliver. We're dedicated to our promises. We believe in respecting people – internally, externally and conducting business with integrity.

We take responsibility for our actions and make sure we provide products and services of the highest quality. In the process, we focus on pursuing and supporting innovation every day.

Vision

To build superlative quality, sustainable and memorable lifestyles and experiences for the highest levels of customer delight. We promise highly innovative and customer-centric products and services enabled by the values of integrity, passion and diligence.

Mission

To achieve a strong foothold, leadership and competitive advantage in all products/services segments in the next 5 years.

To build on the already strong credibility of Guardian Real Estate and establish a preferred brand status from all target customer segments in key markets, with successful high scale, diverse and customer-centric projects.

To expand the horizons of the well-developed tourism division by way of pioneering exciting, one-of-its-kind, memorable, world-class travel products and creating and solidifying a leadership position in specific niche segments.

To become not only a market leader but a thought leader in the segment of adventure and lifestyle travel through the Leisure division and create a strong brand position of a first mover.

To ceaselessly support and encourage sports, music and culture by providing strong platforms through Sports and Entertainment divisions in an effort to offer a long lasting and rich value addition to our community.

Philosophy

Nothing worthwhile is ever achieved without deep thought and hard work. One must think for oneself and never accept at their face value, slogans and catch phrases to which, unfortunately, our people are too easily susceptible. One must forever strive for excellence or even perfection in any task however small, and never be satisfied with the second best. No success or achievement in material terms is worthwhile unless it serves the needs or interests of the country and its people and is achieved by fair and honest means. Good human relations not only bring great personal rewards but are essential to the success of any enterprise.